Boys New Arrivals

We've made our short-sleeved tee in a lasting blend of hemp and organic cotton so it's better for the planet and super comfortable. Finished with a cheerful all-over print and relaxed fit, this tee has some serious summer vibes.

Inspired by seaside holiday fun, our soft cotton-blend sweater is as cool as it is comfortable. Cut in an easy fit for every day it has a crewneck that's perfect for layering.

Our Bermuda shorts are equal parts fun, sturdy and soft thanks to stretch cotton and an all-over playful print. The adjustable mid-rise waist is practical, and an overall relaxed fit gives them serious summer vibes.

Our cargo trousers are ready for adventure this season with a fun, all over print and utility-style cargo pockets to hold all the essentials for a busy day. They're also super-comfortable thanks to a mid-rise and loose fit, and earthy toned stretch cotton flexes and moves in all the right places.

Our striped shirt is an easy mix of comfortable, casual and cool. Made from cotton it has a conventional chest pocket for a relaxed feel, and it's cut in a regular fit so it's easy to dress up with chino's or play it casual with shorts.

Laidback and fun, these printed sweat shorts are great for relaxing. With sharks, waves, and boats, these nautical themed organic cotton shorts are super soft and comfortable, with a drawstring closure that ensures a perfect fit, every time. Great for days spent playing at home or when on holidays.

It's going to be a comfy day when you pull on our soft unisex sweat shorts. Made from soft organic cotton, which is better for the planet, they have an elastic waistband with drawcord for the perfect fit no matter what the day brings.

Our chinos are versatile and timeless for so many reasons. First, they're made from organic cotton so they're kinder to the planet, the regular slim fit looks great dressed up or worn casual and they're made with a hint of stretch so they're comfortable for whatever the day brings.

These crisp shorts will help kickstart this summer in style. Cut from a lightweight cotton-linen blend, these shorts are great for summer wear. Finished off with a striped pattern and two side pockets, this piece has an element of fun to it. Combine with the matching blazer and gilet for an outfit perfect for a fancy occasion.

Get ready to go on an adventure with our half-zip hoodie emblazoned with waves, boats, and sharks. Stay cosy by tucking your hands into the kangaroo pocket at the front of the hoodie and snuggling up in the cotton fabric. Along with the ribbed hem and cuffs, this hoodie is perfect for staying warm in.

Stay cool throughout the summer with our lightweight worker trousers, cut from a soft and airy cotton-linen blend. Finished off with jetted pockets, this sand colour pant is perfect for mixing and matching with. Getting dressed was never this easy.

With its slightly dressy look, this polo is parent-approved. Featuring all the classic polo features such as a button-up collar and smart cut, this shirt is made from super soft cotton making sure it's comfy. However, this polo isn't just practical - it's fun too! Just pop the collar and see the contrasting colour hidden underneath. Pretty cool if you ask us.

We've designed our hooded jacket as a lightweight layer that's perfect for season changes. The fishtail hem gives extra coverage while the covered placket, adjustable cuff straps and high neck protect from the elements. Finished with a colour-block pop and large statement pockets.

Embrace the heat with our scorching fire coral T-shirt. Finishing off the look is a small logo on the front chest pocket. Perfect for keeping cool in, our T-shirt is made with a cotton piqué weave, making it light and airy. Combined with its relaxed fit, our T-shirt is the comfortable summer essential.

We've put a summer spin on the traditional chino. Crafted in a breezy cotton-linen, it's lightly rinsed to give it a soft, relaxed feel while a mid-rise keeps it casual and easy to style.

These printed Bermuda shorts take us to an underwater world filled with underwater creatures, coral, and submarines. Made from cotton and with a relaxed fit, they're super comfortable and great for running around in. Made with belt loops, these shorts will fit every single time.

For events that call for something a bit dressier, look no further than our suit for boys. It's made from stretch cotton so it's cool and comfortable and it has a fine yarn dyed stripe for a hint of character. The blazer has a single-breast button closure and welted chest pocket, perfect for holding a pocket square. The trousers have an adjustable waist and cuffed hem for a clean, modern finish.

Our lightweight, cotton-wool sweater is light and supple in a soft knitted weave. A versatile design, it features a high neck and contrasting colour on the hem and cuffs.

Get kitted out for warm weather with our short-sleeved tee. It's made from breathable organic cotton and has a bold pop of colour on the chest and back. Finished with a round neck and easy fit it's a practical essential for school and weekends.

We've given our classic hoodie some extra warm features this season. By adding an inner, rib-knit collar and buttoned neckline it keeps the chill out on cool spring mornings. Perfect for layering, it's cut in a regular fit and finished with raised artwork and clean kangaroo pockets.

Our Oxford shirt has the look of a classic shirt features such as the buttoned cuffs and classic collar. We've just added a little more fun with an all-over palm tree print. The soft cotton fabric has a little stretch which makes it easier to move around in and makes the fabric more durable.

Our T-shirt is a little different. With typography added on to the left side of the chest and the tie-dye colouring, this stands out a little more than your average tee. Made from organic cotton, this T-shirt is soft to the touch.

The foundation of everything you wear, our boxer shorts are knitted in super-soft cotton with a hint of stretch for a comfortable fit. They have a cool, all-over print and branded elasticated waistband that sits perfectly. Bonus, they come in a hand pack of two.

These relaxed jeans are one of our favourites. The loose fit makes them perfect for running around the schoolyard. The soft organic cotton with a touch of elastane gives them a super comfortable feel and makes them easy to wear. Pair them with a graphic sweater for a cool look and keep looking fresh, all-year-round.

Our chinos are versatile and timeless for so many reasons. First, they're made from organic cotton so they're kinder to the planet, the regular slim fit looks great dressed up or worn casual and they're made with a hint of stretch so they're comfortable for whatever the day brings.

Get ready for adventures with this super soft, and breathable, organic cotton T-shirt. With nautical artwork on the front of it, this shirt is both comfortable and fun. Just slip this T-shirt on and you're ready to go.

With beautiful embroidery dotted all over, these shorts are something to be seen. Run around the playground or the beach and show off these cool sharks. All while staying comfortable due to the soft cotton fabric these are made from. Pair them with a T-shirt for a laidback look.

Sometimes simple is best, just look at our basic swim shorts. Made from recycled nylon, these shorts have a deep dark blue colour making them universally flattering. The small logo on the left leg finishes off the look perfectly. However, these shorts aren't just good looking, they're quite handy too. The drawstring closure makes these easy to adjust - brilliant for comfortable wear, now and for summers to come.

Semi-fitted on top with a skinny leg, Strummer is fusion of cool and comfort. Made from sweat-look stretch denim, it's constructed with authentic tobacco stitching and metal trims. A simple wash using responsible processes reveals a deep indigo fabric.

Introducing our classic, 2-button denim blazer for boys. It's made for sunny days in a breezy cotton-linen blend, partly lined and cut with a single back vent for comfort. Patch pockets and a pocket square add a smart vibe to this season essential.

Our reversible shirt jacket features checks on one side and a solid colour on the other so you can change it up. Added bonus: it's quilted in a cool graphic pattern, giving you extra warmth (with style) during those transitional months.

A chill-time essential, our cotton sweater has an easy regular fit that's perfect for weekend hangs. Plus, it's finished with a cool artwork on the front for a little pop of colour.

Our classic sweater is made from organic cotton and cut in an easy fit, perfect for weekend hangouts. We've kept it casual with a crewneck and text across the cross for a pop of colour.

Our boxer shorts are knitted in super-soft cotton with a hint of stretch for a comfortable fit. A branded elasticated waistband sits perfectly, and they come in a hand pack of two.

Loungewear doesn't have to be basic. These organic cotton sweat shorts have a bright red colour that is sure to make any outfit pop. The small embroidered swordfish finishes it off perfectly. Made from organic cotton and featuring a drawstring closure, these shorts are guaranteed to be super comfortable. Just pop on these shorts and enjoy your laidback day.

We love long days at the beach and so do these chino shorts. Made from soft organic Pima cotton, they're super comfortable and light enough for summer wear. The fabric also has a little bit of stretch in it which makes nice to move around in.

We love long days at the beach and so do these chino shorts. Made from soft organic Pima cotton, they're super comfortable and light enough for summer wear. The fabric also has a little bit of stretch in it which makes nice to move around in.

Dive into the wonders of the sea with our underwater prints, which liven up the front and back of this classic black T-shirt. Brimming with sharks and jellyfish, it’s cut from the softest organic cotton, and ideal for fun-filled days at the beach.

Made from organic cotton, our T-shirt is light enough for hot summer days, but can also be worn as one of many layers when things start to cool down. It's not just comfortable, the cool artwork on the front of our T-shirt makes it super fun too! Durable enough to take on all kinds of adventures including the washing machine.

A short-sleeved T-shirt with a little something extra. The cool graphic on the chest pocket combined with the amazing bright colour of the fabric makes this T-shirt great fun for the summer. Cut from soft cotton, our tee is lightweight and comfortable.

With sharks embroidered all over, this polo isn't for the fainthearted. But don't worry, it isn't all scary - the soft cotton fabric makes this shirt feel like a hug, and keeps things nice and light. The button-up collar and short sleeves also help keep things cool. Fun and easy to wear, it's all you need.

For a laid-back look, our short-sleeved cotton tee is a versatile essential. It comes with our logo across the chest and a casual regular fit.

Add a pop of colour to your outfit with this bright red sweatshirt. Made from organic cotton, this sweater is soft and easy to wear. Featuring a swordfish graphic on the chest, this sweater is both great for running around outside, or chilling in the living room.

For a laid-back look, our short-sleeved cotton tee is a versatile essential. It comes with our logo across the chest and a casual regular fit.

A short-sleeved T-shirt with a little something extra. The cool graphic on the chest pocket combined with the amazing bright colour of the fabric makes this T-shirt great fun for the summer. Cut from soft cotton, our tee is lightweight and comfortable.

This is summer's easiest short. Our sweat shorts are made with pure organic cotton, which is better for the planet, and it has a natural stretch so it's cool for him. We paired that fabric with an elasticated drawstring waist for belt-free comfort and finished it off with slits in the legs for some extra movement.

Kickstart your summer in style with this crisp blazer. The sharp cut and vertical stripes make this a standout piece. The two flap pockets and a breast pocket create a clean look whilst also making it easy to carry around all sorts of things. Perfect for summer wear due to its lightweight cotton-linen blend. Combine with the matching gilet for an outfit that can be worn to a fancy occasion.

Our graphic T-shirt is just the thing for those wanting a little something extra. Just take a look at both the octopus artwork featured on both the front and the back of the T-shirt. Not only does this piece look good, but it also feels lovely and soft due to the organic cotton it's made from.